The New Land Rover Discovery Makes Debut on Giant Lego Bridge

Go Above And Beyond

The New Land Rover Discovery revealed at last: Watch the video

Land Rover has revealed the all-new Discovery ahead of sales beginning in spring 2017 – and it is already claiming it is “the best family SUV in the world”.

Launched in a spectacular event attended by BORN, Bear Grylls, Sir Ben Ainslie and Zara Phillips MBE, the now-all-aluminium Discovery is a full-size seven-seat SUV that Land Rover insists has “unbeatable capability and versatility”.

Bear Grylls rappels from an helicopter as he arrives at the global unveiling of the new Land Rover Discovery at Packington Hall, Solihull, UK

Land Rover BAR team principal Sir Ben Ainslie drives the new Land Rover Discovery at global unveiling at Packington Hall, Solihull, UK accompanied by team manager Jono Macbeth

The New Discovery embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It is highly desirable with unrivalled capability and technology like no other.

British stars at the global unveiling of the new Land Rover Discovery at Packington Hall, Solihull

Guinness Record: the largest LEGO structure ever built

The grand launch of the latest iteration of the SUV broke the Guinness World Record for the largest LEGO structure ever built. The event was also participated by long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips. The new Discovery was built around a 13-metre high LEGO version of London’s Tower Bridge.

Ben Ainslie - Land Rover BAR Team Principal - drives the new Land Rover Discovery under the record-breaking Tower Bridge at Packington Hall, Solihull, UK

The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.

Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK – close to Land Rover’s Solihull plant, where New Discovery will be produced.

Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built.

Bear Grylls lays the record-breaking Lego brick to Land Rover's Tower Bridge structure at Packington Hall, Solihull