#WhatBringsPeace: behind the campaign

What Brings Peace is an inspiring campaign with an incredible cause, that we are proud to be supporting at BORN. We caught up with the passionate human behind the project, to find out more about it's inception and the objectives of this movement.

alt Annina Roscheisen - Artist and Creator of What Brings Peace

Please could you briefly introduce yourself for the BORN community - who is Annina Roescheisen?

Hey! My name is Annina Roescheisen and I am a German / Slovenian multimedia artist, currently based in Brooklyn, New York.

I grew up in Germany and hold a MA from the Elite University of Ludwig Maximilian in the History of Art – Medieval Art, Philosophy and Folklore. After spending some time in the art world in both Munich and Paris, I switched focus to dedicate myself to visual art practices.

My artwork involves social themes and investigates deeper, emotional motifs grounded in humanism: a fundamental, underlying belief in humanity. Art, for me, is a universal language. I believe that self-expression holds important potential for philanthropic growth and that art can be used as means for communicating on a global scale.

altPhoto credit: Sam Churchill

Through my latest project, #WhatBringsPeace (an interactive and participatory documentary art project), I aim to build an international stage for self-expression, for mutual sharing and connecting on the topic of peace. I hope to create an understanding of what brings peace that will travel and showcase people and actions related to peace across the world. Artistic language is a free language, a subconscious language that can, in my eyes, create and build a platform for global expressions of peace.

Could you tell us a little about how the project started, where did the inspiration come from?

My belief in the ability of self-expression and reflection through art: fostering social change is the driving force behind #WhatBringsPeace, especially today, where the importance of being a world citizen, rather than focusing on solely oneself, is paramount. The feeling of being a part of a universal wholeness is more important than ever.

alt Giving peace a world-stage develops a global thinking and emphasizes collaborative spirit. This platform seeks to unite and encourage contribution, to listen. It speaks about peace on both an individual and universal scale but, most importantly, it’s about sharing and uniting.

Since #WhatBringsPeace is so grounded in social media, everyone is encouraged to participate and become a part of the project. Through #WhatBringsPeace people across the whole world can find a voice and feel united in a new, peaceful sense of world citizenship.

Why is this project so important to you, and why should it be important for citizens of the world?

The #WhatBringsPeace campaign offers the possibility for human growth in every way: the thought of unity, giving back a voice to people that feel empowered. The project spans a wide demographic that includes some of the celebrity figures we tend to idealize. It is designed to render them just as human as we are. What Brings Peace is about looking beyond social class, religion, wars and politics to find a space that exists in all of us, that little grain of a common, equal and uniform voice. Highlighting the possibility and probability that Jean-Claude Carrier or Femi Kuti may have the same opinion on what brings peace to you as a Sheppard from Mongolia.

As a humanist and believer in the ability for art to enact social change, #WhatBringsPeace aims to encourage global understanding and world citizenship.

altPhoto credit: Sam Churchill

It’s time that we act without the constraint of self-imposed borders and that we don’t feel as though life is getting pushed upon us but, rather, that we are creators and co-creators of our own lives and therefore co-create the world.

“When you call yourself an Indian or a Muslim or a Christian or a European, or anything else, you are being violent. Do you see why it is violent? Because you are separating yourself from the rest of mankind. When you separate yourself by belief, by nationality, by tradition, it breeds violence. So a man who is seeking to understand violence does not belong to any country, to any religion, to any political party or partial system; he is concerned with the total understanding of mankind.” Krishnamurti

What are you hoping to achieve with this project?

#WhatBringsPeace engages and showcases people from all sort of different socio and demographic backgrounds. #WBP aims to re-create a universal voice – a voice, thinking and reflection on humans as world-citizens

The project aims to showcase the process, share stories and ways to reflect, act and bring peace as well as showcase and emphasize that every little voice from all around the world can create peace, is and will be heard. Through the use of social media, #WBP offers a participatory and inclusionary stage and therefore gives the possibility for everybody to follow and become part of this one big voice.

alt How can people get involved?

Bringing peace internationally is as easy as posting an image to answer the question ‘What Brings Peace?’—both to you as an individual as well as globally—along with the hashtag #WhatBringsPeace (and tagging it with the Instagram account, for example).

By contributing a post, you’ll be joining the voices of countless others in a quest to come together and share peace across the world.

Please continue to follow #WhatBringsPeace on social media to see posts from around the world, as images will be constantly shared and reposted.

This project becomes an international global journey through the contributions of all different people from all over the world, as well through the updates that I will give via social media and the whatbringspeace.com platform of my travels to interview people across the world to determine the answer to the question ‘What Brings Peace?’ Be a voice & share your post of peace with us!


If you could leave people with one message, what would it be?

It’s time to go beyond the individual ego and share, unite, think and act generously as a world citizen. It’s not just a time for me & you – but for a We & Us thinking.

Thank you Annina. We are proud to support What Brings Peace and help spread this important message to the world