When Two Creative Legends Meet: Zenith & Range Rover

Zenith El Primero Special Edition

Two legends celebrating an emblematic year:1969

Explosive, creative and entirely natural: such is the long-term partnership commitment undertaken between Zenith and Land Rover (both BORN Awards official partners in 2016).

Two names, two legends with entwined destinies. In 1969, Zenith unveiled its fabled El Primero chronograph. That same year, British car manufacturer Land Rover introduces the prototype of the very first luxury off-road vehicle: the iconic Range Rover, which hit the markets in 1970. Fired by the same pioneering spirit and the same ability to explore new horizons, these two original creations achieved legendary status. Half a century later, their inventors are entering into an exceptional long-term partnership inaugurated by an El Primero Range Rover Special Edition.

Zenith CEO Aldo Magada and Land Rover Chief Design Officer Gerry McGovern.

Explosive, creative and entirely natural: such is the long-term partnership commitment undertaken between Zenith and Land Rover

These two milestones of engineering have now come together in a partnership that celebrates their mutual longevity and shared values in a special edition watch called Zenith El Primero Range Rover, which was first revealed at the unveiling of the most dynamically-capable Range Rover yet produced - the SVAutobiography Dynamic.

Zenith El Primero Range Rover Special Edition watch collection

The Zenith El Primero Range Rover features a 42mm case made from ceramised aluminium finished in a dark, highly scratch-resistant ceramic coating. The Graphite Atlas details of the Range Rover SVAutobiography Dynamic are echoed in the grey dial of the watch which carries a 'brushed' finish while the case back is made from sapphire crystal and retained by a ceramised aluminum engraved with special edition wording.

The clear case back affords a view of the celebrated El Primero movement which is renowned for its accuracy and unique ability among series-produced, mechanical chronographs to record elapsed times down to one-tenth of a second as a result of its high-frequency oscillation rate of 36,000 vibrations per hour (VPH) compared with the more usual 28,800VPH.

An iconic silhouette, charisma, technical refinement and remarkable performance

Jean-Christophe Chopin, BORN Founder & CEO, the French artist Richard Orlinski, and Zenith CEO Aldo Magada in front of Richard's art piece

Jean-Claude Biver, CEO of Tag Heuer, Land Rover Chief Design Officer Gerry McGovern, Zenith CEO Aldo Magada and Dr. Ralf Speth at the Zenith El Primero launch